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Audience/Advertising
High school sports is the best game in every town.
More fans attend high school sports than any other sport in the U.S. More than 160 million were in the bleachers last year.
Seventy-seven percent of survey respondents agreed they are more likely to purchase from and support a company that supports high school athletics. More than 21 percent of all males surveyed attended a high school game within the last 12 months. (Turnkey Intelligence, August 2007 Independent Survey.)
OurVarsity will reach out to the fans like never before by becoming a part of the high school sports community through personal and online interaction.
By listening, learning and helping tell the stories of the high school athlete, OurVarsity will become a trusted brand within the community it serves. So too will the advertisers who become a part of OurVarsity.
Through dynamic online advertising OurVarsity can bring your message to the masses. Team sponsorships, player sponsorship, banner ads, Flash ads, run-of-site advertising, we are prepared to meet your advertising needs.
To receive a media advertising kit from OurVarsity.com contact ed@ourvarsity.com, carter@ourvarsity.com or josh@ourvarsity.com.
OurVarsity
Spotlighting and Supporting High School Athletics
Overview
OurVarsity is a groundbreaking high school sports website dedicated to telling and hearing the stories of the athletes within the communities it serves.
Video highlights, continuous news updates, fluid storytelling from veteran journalists, social networking, professional photography, event calendars, game-day maps, school contacts, chat rooms, personal pages and much more can be found in the pages of OurVarsity.
Athletes, parents, fans, coaches can quickly and easily upload photos, stories, videos. Everyone can participate in telling the story of an athlete's high school career.
A sense of community not found anywhere else on the Internet can be found in the pages of OurVarsity. Parents can view their children's athletic exploits with pride. And every athlete can get the recognition he or she deserves for their dedication to his or her sport.
The Future
OurVarsity is poised to become a rapidly growing high school sports news and social network throughout the U.S.
Each community will have its own site dedicated to its schools and athletes.
Each community will also exist within a larger network allowing the user to stay as local or go as national as he or she wants.
By hiring local journalists in each community, OurVarsity can remain in contact with those it directly serves. Coaches, fans, players would always know where to turn and who to trust.
Summary
OurVarsity provides local communities the opportunity to celebrate high school athletes and their sports. From the star quarterback to the second-string soccer goalie we are there with stories, videos, photos and support. Fans, athletes, coaches and parents can be there too. OurVarsity will be the online community at the heart of every high school community. OurVarsity. Our Sports. Our Stories.
